Aaron Denim Limited hosted its seven-days long “The Aaron Denim Show 2020” started in 21st November 2020, Saturday at their Mill Premises, Sukran, Mirzanagar, Savar, Dhaka, Bangladesh. With a special showcase of over 50 textile varieties, exhibitioning the autumn/winter fashion of the upcoming 2021-22 season.
The exhibition ran till 27 November 2020, Friday, in compliance with health rules; clients visited it in person and also experienced the new innovations in virtual platforms. The exceptional denim fabrics and clothing – including local tie dye, ice dye, eco hypo, and stone wash – from among over 50 varieties attracted buyers.
Due to the pandemic, it is now almost impossible to go directly to buyers and have a direct presentation of a fabric. In this context, Aaron Denim opened the door to this new possibility, Shajal remarked.
“Bangladesh has surpassed China, the world’s largest exporter of ready-made garments, in denim exports to Europe and America. Denim textile mills in our country continue to make a significant contribution to this unprecedented success. Aaron denim is undoubtedly one of them,” he added.
Speaking on the occasion, Mr. Mazakat Harun, Managing director of Aaron Denim Ltd., said his company currently exports 30 million yards of denim fabric every year.
“During these critical hours, we need to work on increasing our capabilities. It is not possible to keep the economy afloat without various innovations. This exhibition will hopefully encourage other denim mill owners in this regard,” he added.
He added the company now has more orders than its capacity and has work orders for the next three months.
Mr. Sayed Ibn Mazakat, Chief Executive Officer of Aaron Denim Ltd., said Bangladesh’s garment industry has faced many crises. Therefore, Aaron Denim Ltd. has tried to open the door to possibilities.
“With the crisis in mind, we have been trying to make a variety of denim fabrics. We have increased communication with buyers. We have ensured that workers can work in a healthy environment,” he continued.
Organizers said lead time is an important issue in the export of ready-made garments. Export growth largely depends on how fast a product can be exported after a purchase order is received.
The supply of fabric is important for exporting garments with the fastest lead time. Although Bangladesh is self-sufficient in fabric production in terms of net garment exports, it still has to import about 60% of fabrics needed for woven garments.
In the case of denim, 31 domestic textile mills have accelerated Bangladesh’s success in exporting denim by producing modern and innovative fabrics.